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Project Timeline

Embark on an epic journey as we unveil the milestones that bring Beyond the Ice Wall to life. Our ambitious project spans three interconnected realms: the launch of $ICE, a revolutionary cryptocurrency; the creation of a groundbreaking MMORPG; and the establishment of a thriving global community.

 

From the unveiling of the first gates to the creation of a world-spanning game, every milestone pushes us closer to rewriting the rules of exploration and connection.

 

This is more than a project—it’s a movement, and you’re invited to join us as we chart the unknown.

A close up face shot of a mythical human based ice-like creature, the male is is the ruler
An aerial view image of a few mythical human based ice-like characters, standing atop the

Phase 1: Ideation & Pre-Production (Months 1–3)

 

Goal: Develop the core concept, narrative structure, and early designs.

  1. Week 1–2:

    • Finalize project concept and themes (e.g., alternate realities, mystery).

    • Brainstorm the storyline, lore, and world-building details.

  2. Week 3–4:

    • Draft the main storyline arcs.

    • Create profiles for key characters, locations, and major events.

    • Decide on the project format (e.g., book series, graphic novel, interactive storytelling).

  3. Month 2:

    • Develop a style guide (art style, tone, color palette).

    • Hire or assemble your creative team (writers, illustrators, developers, etc.).

    • Research target audience and competitors.

  4. Month 3:

    • Draft the first chapter or episode to test the tone and engagement.

    • Set up digital platforms (website, social media channels).

    • Begin concept art and early promotional visuals.

 

Phase 2: Production & Content Creation (Months 4–8)

 

Goal: Bring the story and assets to life through consistent production.

  1. Months 4–5:

    • Write or storyboard at least 50% of the story.

    • Begin creating artwork, animations, or designs based on the chosen medium.

    • Build a project timeline for content releases.

  2. Month 6:

    • Complete a polished teaser (e.g., trailer, sample chapter, or episode).

    • Create supplementary materials (maps, glossary, or behind-the-scenes extras).

    • Start building an email list with early sign-ups.

  3. Months 7–8:

    • Finalize the first installment (e.g., book, episode, or demo).

    • Test for quality assurance (e.g., beta readers, playtesters).

    • Prepare marketing assets (logos, banners, and sneak peeks).

 

Phase 3: Marketing & Pre-Launch Campaign (Months 9–11)

 

Goal: Build an audience and generate excitement.

  1. Month 9:

    • Launch your first marketing campaign (introduce the concept, teaser visuals).

    • Release blog posts, videos, or social media content explaining the project's themes.

    • Collaborate with influencers or creators in your niche for cross-promotion.

  2. Month 10:

    • Host behind-the-scenes livestreams or Q&A sessions.

    • Share updates, sneak peeks, or fun facts about the project on social media.

    • Build hype with a countdown and community engagement activities.

  3. Month 11:

    • Pre-sell the product (e.g., digital copies, special editions, or early access).

    • Create and share high-quality content (e.g., trailers, previews).

    • Test your website or platform for launch readiness.

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Phase 4: Official Launch (Month 12)

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Goal: Release the project and maximize visibility.

  1. Launch Week:

    • Release the first installment (book, episode, or demo).

    • Announce the launch across all channels (social media, email, ads).

    • Offer launch-exclusive deals (e.g., discounts, bonuses, or signed editions).

  2. Post-Launch Month:

    • Host launch events (livestreams, virtual parties, or giveaways).

    • Engage with your audience by responding to comments and feedback.

    • Analyze initial performance metrics (sales, downloads, or views).

 

Phase 5: Growth & Expansion (Months 13–18)

 

Goal: Maintain momentum, expand the audience, and grow the franchise.

  1. Months 13–15:

    • Release consistent updates (new episodes, chapters, or add-ons).

    • Expand the universe with additional content (short stories, side quests, or lore deep dives).

    • Monetize the project through merchandise, Patreon, or subscriptions.

  2. Months 16–18:

    • Explore partnerships or adaptations (e.g., audiobooks, game versions).

    • Collect audience feedback for future development.

    • Plan for Season 2, Book 2, or the next major release.

 

Phase 6: Legacy & Sustainability (Months 19–24)

 

Goal: Build a lasting fanbase and revenue stream.

  1. Months 19–21:

    • Create spin-offs, special editions, or exclusive content.

    • Develop community-driven initiatives (fan contests, forums, or events).

    • Consider licensing or franchising options.

  2. Months 22–24:

    • Evaluate the project’s success and areas for improvement.

    • Expand into new mediums (e.g., VR, interactive experiences).

    • Plan a long-term content calendar for sustained engagement.

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